7/1/19 – Monday
Today I continued to work on my outreach scripts. Later I will be posting the exact copy of the script, but for now I will just introduce to you some of the knowledge I have learned about effective outreach.
- Create an outreach list. This contains any information about the person you are about to meet and/or call, including address, name, email, telephone number, company name, etc.
- Understand the individuals position. Know their industry, know their personality and preferences (if possible), and emphasize how them doing something for you will benefit them.
- Don’t waist time. For example, if you’re trying to get a business to join your coalition, don’t go to a franchise. E.G. Don’t drive to a McDonalds to try and convince the owner to join your coalition. It’s not likely. Smaller shops act as better places to reach because they’re usually more receptive to outreach.
- Always follow up with an email or telephone call.
- End the conversation with a call to action. There is no use for outreach if you don’t ask for something or encourage something at the end. The best and most impactful way to do this is a call to action.
This is just a very general outline. These quick tips are to the point and very effective if employed correctly. I am excited to begin outreach via emails, social media, and going out to the local community to talk to shops and businesses and Chinatown!